Carl Sobocinski - Table 301

Carl Sobocinski is owner of Table 301.

Tip: Stand out from the crowd.

Today’s consumer or client is looking for three important factors in decision making with regards to products and services— price, convenience, and relationship. With so much competition and so many “look alike” providers out there, one clear way to “stand out from the crowd” is through relationship building. Come up with a short list of “delighters” and make every effort to “delight” each guest that enters your business, or every prospect you are working with. Delighters come in all varieties and are usually dictated by what the guest will most appreciate. In the restaurant business this can be inviting the guest to “tour the kitchen” and meet the chef, walking them from the table to the door, sending them a complimentary glass of wine or dessert for a special occasion, sending them a handwritten ‘Thank you’ note, or sending strawberries and champagne across the street to their hotel room.

For more information on Table 301 visit www.table301.com